Right-Time Data

As usual, Avinash is an incredible source of inspiration and ideas that can applied directly into real work. In one of his last articles, he writes the following:

quote
I want you to say: “I don’t want real-time data, I want right-time data. Let’s understand the speed of decision making in our company. If we make real-time decisions, let’s get real-time data. If we make decisions over two days, let’s go with that data cycle. If it take ten days to make a decision to change bids on our PPC campaigns, let’s go with that data cycle.”

Right-time.
quote

source
http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/#intent

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